The average American spends the bulk of their time online on Social Networks and Blogs
Neilson's Social Media Report is still among the most current comprehensive research out there. In their Social Media Report: Q3 2011 Nielson dug deep into the social media world and its denizens to uncover some truly interesting statistics. A little while ago we posted some of their research about Social Media Usage Statistics and this post is about where people spend their time online.
While Online Gaming plays a huge part of our online universe (9.8%), it pales compared to the time spent on Blogs and Social Media (22.5%). I think the most interesting statistic is that according to this research, we only spend 2.6% of our online time reading news and only 4% using Search (think how profitable Search is for Google and yet it represents such a small portion of our time online.
It is no wonder that social networks like Facebook are garnering such astronomical valuations) and a whopping 35% on 'other' things that consume less then 2% each (it is a huge category with more than 40 items in it.
